Crockpot: Carefree cooking for those who can't

For the cooking-impaired, Crockpot is the difference between a delicious dinner and disaster.

 

An illustrated cookbook comes with every Crockpot to help users learn how to use it and reaffirm why Crockpot is so convenient.

 

Pre-Roll

 

The Crockpot App: Contains recipes, the ability to add a recipe's ingredients to the Grocery List, a shareable Countdown timer, and voice-controlled recipe walk-throughs.

App walks user step-by-step through a recipe. User can choose what voice the instructions are read in, and it can be controlled with voice commands: start, pause, next, or end.

Art Directors: Anna Andreen; Rachel Sheeran   |   Copywriter: Scott Minnear