Fuel House: Jack in the Box + Esports Mini-Series

What happens when a corporate sponsor moves in with a bunch of pro-gamers? They become friends forever.

CDs: Matt Kappler & Sheldon Melvin | CW: Eddie Klein | Production Co: Roger | Music: Beacon Street | Sound: Margarita Mix

Jack in the Box sponsors the Dallas Fuel, a pro-gaming team that competes in Overwatch League. For the 2019 season, we created a six episode mini-series all about a bunch of pro-games living with their corporate sponsor - Jack!

We also made a real Loot Box for the team’s first home game in Dallas, TX.
And yes, there was definitely loot.