Spam: As Real as it Gets.
Task: Revive a brand and create a line extension for it. Tagline: As real as it gets.
Updated Logo, Colors, & Packaging
The tag "Spiced Ham" was brought back so consumers know that Spam is real meat.
Line Extension: Spam Grillers
Placed in the lunch meat section. These are thick slices of Spam in a resealable container.