Spam: As Real as it Gets.

Task: Revive a brand and create a line extension for it.  Tagline: As real as it gets.

Video Ads

Updated Logo, Colors, & Packaging

The tag "Spiced Ham" was brought back so consumers know that Spam is real meat.

Spam: Spiced Ham rebranding image with new logo and updated brand colors by Anna Andreen

Line Extension: Spam Grillers

Placed in the lunch meat section. These are thick slices of Spam in a resealable container.

Art Director: Anna Andreen   |   Copywriter: Emily Hovis  |   Strategist: Noel Van Aartrijk   |  CBM: Michelle DarnellStacey Garrett   |  XD: Karl Giles