Vital Farms Pasture-Raised Eggs: Reach Egglightenment

We sent Chris and his chicken, Mara, across the U.S. to find out what chickens need to be happy. Through social media and a traveling food truck, they reached "egglightenment" and taught Americans about the goodness of pasture-raised eggs.

Follow Chris & Mara across the U.S. on the Vital Farms website, Instagram, and Snapchat accounts

A food truck will follow Chris & Mara. Its menu items feature Vital Farms' pasture-raised eggs.

Packaging for Vital Farms' 3 different types of pasture-raised eggs

In-Store Infographic to clarify egg labels

Art Directors: Anna Andreen, Alexis Kafkis   |   Copywriter: Patrick Newman