Burger King Kids - Worldwide Pen Pals
Burger King is connecting kids all over the globe by introducing the world’s biggest pen pal program.
In Burger King locations all over the world, we’ll turn King Jr. packaging into pen pal letters from across the globe. Kids around the world will have the opportunity to transcend borders by sharing their imagination, hopes, and dreams. This will all be launched with a video airing on Universal Children’s Day.
Copywriter: Darren Tang
ACD: David Dubois
ECD: Gage Clegg