Sky: Children of the Light
how do we introduce a game for “non-gamers”?
EVERYTHING WE MAKE SHOULD CREATE OR SHARE AN EXPERIENCE WITH THE AUDIENCE.
Unlike any traditional video game, Sky is a shared play experience. Sky has connected folks across the globe through its exploration, community, and an dedication to authenticity and inclusivity.
Everything was crafted with the intent of being authentic to the game, its players, and extending Sky’s uplifting experience to our audiences’ daily lives.
What we made:
Visual identity that incorporates humanity with in-game experiences through diverse silhouettes as a window into the gameplay.
Sky meditations
Relaxing & peaceful cinemagraphs
Authentic creator partnerships
sky Meditations
SOOTHING visuals
CREATOR COLLABS
We tapped into our audiences’ interests by partnering with betweenspoonfuls (mixologist) , Hazariel Costumes, and Eeowna (cozy game streamer) to artfully blend Sky into their authentic passions.
The Team: Phil Henson, Lara Holleran, Julie Shin, Ysabel Moro
The Skills: Social Media Campaign, Concepting & Pitching, Design, Collaborating & Consulting with animators, editors, & artists.