westfield malls identity
how do we elevate westfield malls while remaining approachable?
ELEVATE RETAIL PHOTOGRAPHY WHILE REMAINING PLAYFUL.
Through playful juxtapositions and scenarios combined with chic photography, we elevated Westfield’s visual identity while capturing the brand’s fun and playfulness.
The Team: Jenn Ho, Becca Morton
The Skills: Concepting & Pitching, Design, Mood boards & Creative Direction, Managing photoshoots & video/photo editors