Crash Bandicoot 4: It’s About Time
How do we introduce a classic game to a new generation?
REINTRODUCE, REMEMBER, & REPLAY
Through a combo of absurd social content, influencers, and a hamster-sized version of Crash Bandicoot 4, we reignited players’ love for the IP and recruited new Bandicoot fans.
The campaign also won a Clio.
Yes, the hamster maze was real…
The Team: Daniel Krechmer, Aaron Fenn, Jessica Mendez, Zack Finfrock, Taylor Stephens
The Skills: Creative Concepting & Pitching, Design, Collaborating with Influencer & Production Teams