riot games social

How do we promote merch & music
in a way that’s relevant to fans?

CULTURE IS THE CONVERSATION.
MERCH IS THE LANGUAGE.

Through the above strategic insight, we created social content that came from the POV of a Riot fan by tapping into social trends and translating that trend into merch or music.

The Team:
Max Anderson-Goldstein
Alli Chang
RuthAnne Tornay

Across IG, TikTok, and Twitter, we provided creative support for product releases, partnerships with musicians, and evergreen content.

Musician Partnerships:
Ideation & Supporting Social Content

@riotgames asked @Madge for a demo version of “2WORLDS” cause i needed more. full demo version in bio #VALORANT #Madge #2WORLDS #RiotGames #RiotGamesMusic ♬ original sound - riotgames
@riotgames WELCOME TO @VALORANT @Madge #VALORANT #RiotGames #RiotGamesMusic #Madge #2WORLDS #Clove ♬ original sound - riotgames

Partnership with Madge for the release of a custom song for the agent, Clove.

The Skills: Social Media Campaigns, Concepting & Ideating, Pitching, Project Management, Design, Content Creation, Collaborating with clients

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